One of the things that we’ve been into lately is storefront design, with our first feature from the Hugo Boss store in Paris, on the world-famous Avenue des Champs-Elysées. Since January, the store has been featuring the theme “The Hugo Boss Love Story”, complete with store displays, in-store installations, online activities and even point-of-sale (POS) events.
The story surrounds two French characters – Juliette and Louis – depicting the characters’ first encounter and first rendezvous through their discovery of the city of Paris, with each theme installed in sequence.
The characters are the vision of French illustrator Angéline Mélin, and the concept developed by German brand retail marketing company LIGANOVA.
The storefront installation will remain through June. Check it out.
115, Avenue des Champs Elysées